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TMI continues to soar in 2017. TMI Media, formed in Oct 2016, has been awarded the prestigious above-the-line media business of Woolworths South Africa after a robust pitch process. Adding Value According to Charmaine Huet, Marketing Director at Woolworths, “We have very ambitious plans for our brand...

One of the biggest trends predicted for 2017 is said to be content marketing. Now while the concept of content marketing isn’t new, it has certainly evolved dramatically over the years into a worthwhile and important tool. While some may still feel content isn’t the...

You know that cliché ‘we all have to start somewhere’? It’s not something you particularly care to hear as you are urgently trying to finish up a full ad copy refresh and figuring out where on Earth to pull a search query report from. Here are...